WorkSafe Saskatchewan – Distracted Driving

 
  • Video
  • Perception
     
  • Drama
     
  • English
     
  • Traffic safety
     
  • Selection
     
  • Film
     
 
English
 

Language version

English

Description:

WorkSafe engaged industry partners to provide research and anecdotal information to create two emotionally impactful television messages: one to address distracted driving and one to show the effects of a manufacturing injury.

Target group:

Audience:1. Employer groups in Saskatchewan, Canada high risk sectors of trucking, oil, gas, mining who operate firms on high traffic highways throughout the province. 2. Workers in high risk sectors of manufacturing, trucking, oil, gas 3. Drivers aged 20-35 with 2-10 years experience who live, commute and travel on high risk highways throughout the province.

Subject matter:

• Zero injuries is the only right number. • Zero injuries, zero fatalities, zero suffering. • It is up to every driver to remain undistracted and prevent collisions.

Background:

Background: The province of Saskatchewan, Canada is second-worst in the country for workplace injury. Saskatchewan has the highest mortality rate per capita for highway fatalities.

• In 2012, Saskatchewan had a record number of highway fatalities.

• For the first time ever, distracted driving passed drinking and driving as the cause of highway fatalities.

• Certain areas of the province are experiencing high levels of traffic growth due to increased activity in the mining and oil and gas sectors. E.g. In the city of Lloydminster area, traffic has increased by 1000 more cars and 500 more semis daily since 2007.

• TV remains the highest cited source where people remember seeing workplace safety advertising. The June WorkSafe Saskatchewan survey indicated that 75% of people heard workplace safety advertising through television and could recall ads from specific WorkSafe Saskatchewan messages.

Prizes won

Aurora Award

Campaign:

Description of campaign

WorkSafe Saskatchewan is an agreement between the Saskatchewan Workers’ Compensation Board and the Saskatchewan Ministry of Labour Relations and Workplace Safety (LRWS). We believe in zero injuries, zero deaths, zero suffering.

Campaign URL

www.worksafesask.ca

Publisher:

Gyro Productions/Partners in Motion

Address:


1670 Angus Street 
S4T 1Z2 Regina SK
Canada

Telephone:

+1 306 545-8770

Fax:

+1  306  569-9616

E-mail:

ctriffo@partnersinmotion.com

URL:

www.partnersinmotion.com

Production:

Gyro Productions/Partners in Motion

Address:


1670 Angus Street 
S4T 1Z2 Regina, SK
Canada

Telephone:

+1 306 545-8770

Fax:

+1  306  569-9616

E-mail:

ctriffo@partnersinmotion.com

URL:

www.partnersinmotion.com