What comes first

  • Video
  • Unfortunately, there is no authorization available to view this festival entry. Please contact the editor mentioned below.
  • Behaviour
  • Drama
  • English
  • Industry
  • Leadership
  • Culture of prevention
  • Selection
  • Film
  • Stress
  • Winner


“What comes first” portrays the events that unfold onsite between two working teams feeling both the pressure of organisational production, and the self-generated target of impressing others. The content is rich in its demonstration of both positive and negative working and leadership styles, with particular focus on five essential and non-negotiable behaviours, applied into working life.

Target group:

The film "What comes first" is aimed at everyone who works in and for the organisation throughout the world - employees, contractors and subcontractors alike - whatever their level and role. The goal is to reach the widest possible number of people and, in particular, convey the film’s messages to those we call "Safety Champions", the people who are naturally predisposed to building a strong safety culture in the company, influencing their colleagues and co-workers through example.

Subject matter:

The film aims to convey the message that workplace safety within an organisation can really only be guaranteed when all workers adopt safe behaviours in a spontaneous, instinctive and natural manner. In other words, safety has to become an integral part of the way of thinking and acting of each individual, both in the workplace and in everyday life. Therefore, the purpose of the film is to spread five key behaviours, or Leading Behaviours, throughout the entire workforce. They have been selected by a team of HSE managers and specialists and are recognised as essential to achieving the "vision" of an accident-free culture. Its purpose is also to demonstrate, through clear and concrete examples, the benefits that result from adopting these behaviours and, conversely, the potential negative consequences of violating them.


The film was produced to support the "Leading Behaviours" campaign, one of the phases that make up the "Leadership in Health and Safety" (LiHS) programme, a process of cultural change in the field of health and safety created and developed internally at Saipem. The idea of producing a film arose out of the various needs identified. First of all, using a film with a high emotional impact, which deals with events and touches on topics that people can relate to, regardless of their nationality or the activities they perform, is in line with the approach adopted by the LiHS ("Leadership in Health and Safety") programme. This programme identifies emotional involvement as a key factor that is capable of overcoming cultural barriers, motivating people to change and influencing long-term behaviour. In addition, the multimedia content constitutes a practical support that can be distributed to managers, who use parts of the film specifically designed as a tool and an opportunity to convey solid messages of leadership in safety to their teams.


Description of campaign

The film "What comes first" forms part of the Leading Behaviours campaign, whose goal is to ensure that five essential and non-negotiable behaviours go "viral" throughout the company. In order to achieve this, it employs a "slow-release" strategy, based on the premise that each behaviour is introduced into the organisation every six weeks and is presented to the operating personnel by their own Managers. The CEO plays a key, active and visible role in spreading the Leading Behaviours. The top-down approach is accompanied, moreover, by a bottom-up and peer-to-peer one, thanks to the active involvement of "Safety Champions", workers with special charisma who naturally fill the role of "opinion leaders" in their respective teams and who are highly motivated to shape the safety culture in the company, influencing colleagues through their own example.


LHS Foundation


Via Martiri di Cefalonia 67
20097 San Donato Milanese (Milan)


+39 02 52044573






Pukka Films


Hatton Place 18
EC1N 8RU London
United Kingdom


+44 (020) 7866 0000


+44  (020)  7866 0011