Assumptions_TVC

Language version

English

Description:

This film “Assumptions” is about a boss or supervisor plagued by his conscience because of a work incident that left his employee badly injured from falling off the ladder. The twist at the end of the film reveals who the kid actually was and why the man carries a sense of guilt.

Target group:

Workers, safety professionals, and members of the public.

Subject matter:

The film kickstart with a “I thought..." phrase to show the assumptions made by either the accident victim or a colleague. The sign-off message of the film, “Stop the Assumptions. Stop Work Accidents” serves to remind employers and employees not to make assumptions as they can result in injuries when work risks are not well managed.

Background:

The medium is chosen for communications to the general masses on tv and website.

Campaign:

Description of campaign

This campaign is a national campaign jointed organised by WSH Council and Ministry of Manpower.

Publisher:

Workplace Safety and Health Council – WSHC

Address:

MOM Services Centre
Bendemeer Rd 1500
339946 Singapore
Singapore

Telephone:

+65 - 6692 4995

E-mail:

yeo_siew_liang@wshc.gov.sg

URL:

https://www.wshc.sg/

Production:

Grey Group

Address:

1 Magazine Rd #03-07
059567 Singapore
Singapore

Telephone:

+65 - 65117614

E-mail:

michelle.tan@grey.com

URL:

www.grey.com.sg