Life doesn’t always handle us second chances

  • Video
  • Perception
  • Behaviour
  • Drama
  • English
  • General
  • Selection
  • Film

Language version

Portuguese, English, Spanish


Unfortunately, in real life, we don’t have the option to rewind, to undo something. When something goes wrong, it is natural to want to restart that action properly, but usually at this point it is too late. The second message of our movie is that life does not handle second chances. The safe attitude should always be the first - and only - option.

Target group:

With a mission to transform natural resources into prosperity and sustainable
development, Vale is a global mining company with headquarters in Brazil. Vale has 136,000 workers, including its own employees and contractors (services providers in permanent activities and projects). Some highlight characteristics of Vale’s internal audience are: • Spread out over 37 countries • 75% of the workforce is based in Brazil • 89% are men • Over 70% are between 20 and 40 years old • 58% have less than 5 years working at Vale. • Different cultures and languages: Portuguese, English, Spanish, French, Arabic, Bahasa Indonesia • Work on operational sites, some in remote areas • Most of them have no access to a computer or to internet during working houres • Come from many different companies, even recent measures, acquisition and joint-ventures.

Subject matter:

In situations portrayed on the movie, the character performs an action in an incorrect or unsafe manner, leading to a potential accident. At this point, the action freezes and rewinds to the moment when the character has the opportunity to restart the same action, this time in a correct and safe manner. Portraying reckless behavior on our movie may generate questions among employees. The intention is to show that unsafe actions could potentially lead to an accident. So the first message of our movie is that every action has a consequence. Therefore, we must have discipline and responsibility over our behavior.


There can be no doubt that everyone is responsible for Health and Safety. But the leaders’ role goes a step further. A strong, visible commitment from management is crucial for good health and safety performance. As the Day of Reflection encourages dialogue, it is a premium chance for leaders to signal your personal commitment to our aim that no-one gets hurt working at Vale. In the leaders’ kit, you will find a PowerPoint presentation to be used as a guide for Day of Reflection conversations. The estimated duration is around 60 minutes and the session has been structured into 6 moments:
Video paying tribute to the colleagues who lost their lives
Review of fatalities
Video to reflect on "Life doesn’t always handle us second chances"

Prizes won



Description of campaign

The Day of Reflection is an engagement strategy based on direct communication through leadership. Therefore, its effectiveness depends on leaders’ commitment to promoting this conversation with their teams. The video is a support material to help leaders engage employees in these dialogues.

Campaign URL (company's website, not especific for this campaign)




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Conspiração Filmes


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55 21 3184 2000


55  21  3184 2000