Because we're worth it

Language version

English

Description:

It is a short documentary film where we confront young hairstyling students and their expectations with two cases from real life, a hairstylist that for years had to stop working because of severe hand eczema, and another that had to abandon her career as a stylist for good because of joint pain in the shoulders. Their cases are commented by specialists who give advice about prevention.

Target group:

The target audience is hairstyling apprentices. The film is made to be integrated in class education of health and safety at the Danish hairdstyling schools.

Subject matter:

The film focuses on the value of prevention of especially hand eczema and muscle and joint pain.

Background:

Hairstylists only last 8.5 uears from when they start training, and 4 out of 10 hairstylists abandon the job due to allerbgies, eczema or muscle and joint pain. With this film we want to strengthen to schools possibilities to teach the students about prevention and create new habits early in their career.

Campaign:

Get a futures as a hairstylist

Description of campaign

Apart from the film the campaign consists of a campaign page with access to further material. The film and campaign page are being promoted by posters on the school, newsletters and a short teaser on Youtube and Facebook.

Campaign URL

http://fåenfremtidsomfrisør.dk

Publisher:

Branchearbejdsmiljørådet for service og tjenesteydelser

Address:

H.C, Andersens Boulevard 38
1553 Copenhagen V
Denmark

Telephone:

+45 33238011

E-mail:

mg@bar-service.net

URL:

www.barservice.dk

Production:

Tabula Rasa

Address:

Flæsketorvet 68
1711 Copenhagen
Denmark

Telephone:

+45 24232751

E-mail:

christopher@tabularasa.biz

URL:

http://www.tabularasa.biz