Because we're worth it
Health and medical care
It is a short documentary film where we confront young hairstyling students and their expectations with two cases from real life, a hairstylist that for years had to stop working because of severe hand eczema, and another that had to abandon her career as a stylist for good because of joint pain in the shoulders. Their cases are commented by specialists who give advice about prevention.
The target audience is hairstyling apprentices. The film is made to be integrated in class education of health and safety at the Danish hairdstyling schools.
The film focuses on the value of prevention of especially hand eczema and muscle and joint pain.
Hairstylists only last 8.5 uears from when they start training, and 4 out of 10 hairstylists abandon the job due to allerbgies, eczema or muscle and joint pain. With this film we want to strengthen to schools possibilities to teach the students about prevention and create new habits early in their career.
Get a futures as a hairstylist
Description of campaign
Apart from the film the campaign consists of a campaign page with access to further material. The film and campaign page are being promoted by posters on the school, newsletters and a short teaser on Youtube and Facebook.
Branchearbejdsmiljørådet for service og tjenesteydelser
H.C, Andersens Boulevard 38
1553 Copenhagen V